September 21, 2010 @ 7:00pm – The ROI of Refactoring: Lego vs. Play-Doh
Refactoring is one of the most powerful tools for improving the intrinsic quality of any code base. Yet, as important as refactoring is, non-technical business stakeholders tend to see little value in the practice. After struggling for a decade to articulate refactoring in such a way that the ROI was obvious, I finally stumbled upon an analogy that seems to work: Building with Lego vs. Play-Doh. In this presentation I will demonstrate the techniques I use to turn an apprehensive room of business owners into the biggest supporters of refactoring in your organization.