Author: Leander Kahney
Published by Portfolio (the Penguin Group) in April 2008
“Inside Steve’s Brain” by Leander Kahney is a nice little read (7.2 x 5.4 inches and under 300 pages) that is both entertaining and educational. The Steve is, of course, Steve Jobs and the book provides a look into how he thinks about things like leadership, user experience, product design, and teamwork.
The introduction describes Jobs’ career and private life. The next six chapters focus on his personality traits and how they impact the way he (and Apple) works. The last two chapters describe how it all comes together and enables Apple to do things other companies seem to find difficult to emulate.
Jobs gets down and dirty with each new product. Each chapter ends with a list of “Lessons from Steve” and while we may not have the ability to follow all of them (“Partner only with A-players and fire bozos” – who wouldn’t love to do this!) they are still worth remembering. The book includes a case study of how it all came together with the iPod.
The book is interesting and thought-provoking. Whether or not you are a fan of Steve Jobs and Apple, you must admire the loyalty of their customers base; they must be doing something right. Any of us should be thrilled if our customers felt the same about us. So maybe it’s worth spending a little time exploring the territory “Inside Steve’s Brain.” If you’re interested in more detail, I’ve posted a review in DZone’s IT Book Zone, or ask me about it at the next AJUG meeting.
I almost forgot, you an go to a page on the book’s website (http://insidestevesbrain.com/thebook.html) and see a three minute video of the author talking about the book. Or better yet, download the Introduction and see if it appeals to you before you buy the book.
Lead Software Architect
SCJP, SCJD, SCEA 5
Visit my blog at [www.MindLikeaSword.blogspot.com|http://www.mindlikeasword.blogspot.com/] for more about books, Java, and learning.